Conscious Consumerism

Minimizing carbon footprint through fabric

Organic Cotton – is cotton grown from non-genetically modified plants. It is pesticide and insecticide free. Cotton is renewable and biodegradable but conventional cotton uses 16% of the world’s insecticides and 7% of the world’s pesticides and is extremely water intensive. Organic Cotton uses 88% less water and 62% less energy while preserving the health of the soil. It also has less impact on the air and keeps farmers safe from toxic chemicals.

Our organic cotton shirts are made from GOTS certified fabrics which is the green standard to which organic cotton textiles are produced. This certification ensures sustainable practices at every step of the process. By investing in organic cotton shirts, you are investing in clean air, water conservation, lower carbon footprint and a decent livelihood for farmers.

Linen – is one of the most stylish and popular summer fabrics. It is made from flax plant fiber making it 100% biodegradable and very durable.

Linen shirts are perfect for the summer because they are lightweight, absorb moisture and get softer with every wash. Our Sorento Shirt is a classic stripe summer shirt made using Linen.

Modal – is a 100% natural and biodegradable fabric made from beech tree fiber. It has amazing dyeing properties that maintain the colour (especially for the natural dyes that we use). The fabric has a natural luster similar to silk but is cruelty free and vegan. It also has a high moisture absorption rate so it gets softer with every wash unlike silk and cotton.

Bemberg is our current absolute favourite fabric. It is the brand name for cupro, which is regenerated fiber made from cotton linters. Bemberg is biodegradable, GRS certified (ensuring traceability and transparency of recycled materials used in the process) and a zero waste emission fabric. It also controls moisture which makes it perfect for all season wear. When absorbing moisture, the fabric generates thermal energy, keeping you warm in the winter.

We combine 60% Modal and 40% Bemberg to create a unique blend which results in a soft, roomy and lustrous fabric that is gentle on the skin, ensuring comfort and elegance. Our timeless wrap dresses and opulent shirts are made using this exquisite combination of Modal and Bemberg.

Khadi – We at Bhoomi love sustainable fabrics. We’re committed to creating chic, ethical and clean fashion at an affordable price. For our first apparel collection, our choice of green fabric is Khadi. Khadi fabric originated in India during the freedom movement. It was popularized by Mahatma Gandhi to promote rural self employment and self-reliance. Khadi is 100% hand-woven and hand-spun, making it a zero-carbon foot print fabric.

The manufacturing process requires no electricity, machines or fuel. 1 metre of Khadi is produced using 3 litres of water as opposed to 55 litres of water consumed to produce in a mill. The Khadi fabric is made in small artisanal households in India. 70% of the artisans who spin Khadi fabric are women. They sit down in groups with a simple wooden spinning wheel and create the fabric by hand. Due to it’s impact job creation, water conservation and zero toxicity, Khadi is one of the most relevant fabrics in sustainable fashion. We also love the way the fabric embodies our  contemporary designs and brings out the colour of the natural dyes we have selected.

Cool fact: With each wash, the Khadi fabric becomes softer and feels better on your skin. So, your Khadi apparel is here to stay in your sustainable wardrobe!

Discover our collection of Khadi apparel.

What we are doing to the forests of the world is but a mirror reflection of what we are doing to ourselves and to one another. 

— Mahatma Gandhi

Eri Silk – For our collection of scarves, we have chosen Eri silk. We believe in beauty without cruelty and this vegan silk fabric makes the cut. The process of making this fabric is so naturally beautiful that we have to share. The cocoon is open ended, allowing the worm to leave before obtaining the silk threads. Also, 100% of the cocoon is used to make the fabric which is natural upcycling! Best of all, the outcome is a soft and durable fabric. Our Eri silk scarves are also hand-spun and hand-woven because we’re not a fan of carbon and fuel.

Cool fact: Eri silk is a versatile fabric which keeps you warm in the winter and cool in the summer making it the perfect fabric for your all-purpose scarf to wear all year long.

Discover our collection of Eri Silk Scarves.

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